Outbound or Inbound Marketing

Via Wordstream

The trend of Outbound Marketing is the traditional way of “marketing,” whereby the particular company or brand adopts interruptive way of reaching out to the consumers. As defined by Wordstream,

“Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience.” (2018)

Thus, outbound marketing is known for its ‘act of pushing’ the particular product or brand to

Differences between Internal and External Organisation Development Practitioner or Consultant

Via: Venturespring Consultants

According to Stolz (2014) the responsibilities for an organisation development (OD) practitioner is significant in terms of creating and further implementing growth related strategies to an organisation. Pandey (2018) on the other hand enhanced the responsibilities for an OD practitioner in terms of managing human resources of the organisations under every possible kind of diversity.

However, there are vast differences in the responsibilities of the external and internal OD practitioners.

External vs Internal OD Practitioners

How to Gain Followers and Sell Products on the Social Media

Guest Author: Sulaksha Gad
Contact info: Sulaksha82@gmail.com
Linkedin Profile: Sulaksha Gad

Image source: webstark

Currently, Social media marketing has become a crucial part for most businesses and companies.  They have to face several challenges to sell their product on social media platforms.  Getting more readers and followers are becoming the hardest task for them.

But the social media marketing strategy helps to make their businesses profitable.  Online stores are having 32% more sales because of their active social presence.  That means, if you make your social media marketing rightfully for your product, chances are high that your product’s sell will go on higher notches.

But unfortunately, most companies fail to grow their businesses online. Some companies don’t know about their audience’s whereabouts, or some don’t focus on content.  Even many businesses forget to have human interaction with their consumers.

Globalization to De-globalization in International Business: Impact of Brexit, Presidency of Donald Trump, Rise of European Populism

Image source: DEEP KAPURIA

The recent political upheavals, especially Brexit, the election of Donald Trump, and an increase of populism in Europe, are offering direct impacts on the future of firms’ globalization and the evolution of de-globalization as an upcoming era. According to Frieden, there is a predominant backlash noted on the part of globalization (2018). Referring to the political events of Brexit, the Presidency of Donald Trump, the rise of European populism, Frieden noted the increasing threats over the globalised mode of the economically integrated mode of international business. These are the instances that are marked in this essay for critical analysis of comprehending these elements in terms of creating hostility towards the prevalent integrated global economy and the scopes of international free trade ventures, in future.

Top 10 developments of Rupee at the rate hike of US Fed

On Thursday, Sensex attained a rise of more than 150 points. Nifty reclaimed by 7800 mark as on track of higher range in Asian markets. INR went up to 66.62 per USD, against 66.73 of Wednesday.

The top 10 developments of Indian market under the influence of the US Fed rate hike are noted hereby.

Image Source: ZeeNews

1.  The base of 25-point rate hike of the US Fed helped the BSE Sensex as well as Nifty in attaining the hit last week, amidst the continuous 3-month lows. Rupee hit in above 2 years’ lows by crossing 67 INR per USD, since foreign investors gave up at large due to anticipation made over Fed rate hike.