Outbound or Inbound Marketing

Via Wordstream

The trend of Outbound Marketing is the traditional way of “marketing,” whereby the particular company or brand adopts interruptive way of reaching out to the consumers. As defined by Wordstream,

“Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience.” (2018)

Thus, outbound marketing is known for its ‘act of pushing’ the particular product or brand to

Differences between Internal and External Organisation Development Practitioner or Consultant

Via: Venturespring Consultants

According to Stolz (2014) the responsibilities for an organisation development (OD) practitioner is significant in terms of creating and further implementing growth related strategies to an organisation. Pandey (2018) on the other hand enhanced the responsibilities for an OD practitioner in terms of managing human resources of the organisations under every possible kind of diversity.

However, there are vast differences in the responsibilities of the external and internal OD practitioners.

External vs Internal OD Practitioners

Globalization to De-globalization in International Business: Impact of Brexit, Presidency of Donald Trump, Rise of European Populism

Image source: DEEP KAPURIA

The recent political upheavals, especially Brexit, the election of Donald Trump, and an increase of populism in Europe, are offering direct impacts on the future of firms’ globalization and the evolution of de-globalization as an upcoming era. According to Frieden, there is a predominant backlash noted on the part of globalization (2018). Referring to the political events of Brexit, the Presidency of Donald Trump, the rise of European populism, Frieden noted the increasing threats over the globalised mode of the economically integrated mode of international business. These are the instances that are marked in this essay for critical analysis of comprehending these elements in terms of creating hostility towards the prevalent integrated global economy and the scopes of international free trade ventures, in future.