The ‘P’ from
PESTEL model, represents ‘Political’ aspects related to any business. It refers
to the degree of intervention of the government into the economic growth of the
specific business (Gätgens, 2011). In reference to Toyota Motors, Australia,
the government of Australia is well concerned about its mode of taxation,
implication of determined labour and environment-oriented laws and follows
tariffs, trade restrictions and its participation in offering political
stability. However, there are some controversial status noted in between the
Australian Government and the company as the company reported its unaudited
earnings for March 2013 as $149 million, in contrast to possible loss of $33
million in the year 2012. This is an after-tax profit and that makes the
company liable to donate more to the nation, but much of its funds were spent
over Japanese tsunami (Bloomsberg Businessweek, 2013).
The ‘L’ from
PESTEL model, represents ‘Legal’ aspect of any company. It refers to the
legislative regulation of discrimination; followed by diversified laws for
consumer, antitrust, employment and issues of health and safety (Gätgens,
2011). In case of Toyota Motors, Australia, the issue of cutting down of
employees in the 2012 has been noted as absolutely illegal. The company led go
off 350 workers from Altona plant on the 16th of April 2012. The
reason as forwarded is the tepid mode of export sales caused by the strengthening
of Australian dollar (Bloomsberg Businessweek, 2012). It created enough uproar
in the nation and the company is getting infamous publicity against its illegal
approach in creating joblessness and unlawful behaviour to the workers.
Sources
Bloomsberg
Businessweek, Toyota Australia Reports Unaudited Earnings Results for the Year
Ended March 2013. Company Overview of Toyota Motor Corporation Australia
Limited. 12 June, 2013. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=22511542
[retrieved on 5th of August 2013]
Bloomsberg
Businessweek. Dismissed Australian Workers to Challenge Toyota Motor
Corporation Australia Limited's Job Cuts. Company Overview of Toyota Motor
Corporation Australia Limited. 17 April, 2012. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=22511542
[retrieved on 5th of August 2013]
Gätgens,
O., Siemens: Political, economical, socio-cultural, technological,
environmental and legal analysis. Kindle Edition. GRIN Verlag GmbH; 1 edition.
2011
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