SWOT
Analysis of Carrefour
The
following categorical analysis under SWOT is apt for understanding Carrefour’s
possibilities in the markets of South Africa in particular.
S (Strength):
Carrefour’s biggest strength to dwell in the South African market is its French
Connection. Since South Africa was once a French colony, Carrefour can very
well establish its sophisticated French influence over the South African
population and marketing will be easier for the company.
The
next very significant point is the partnership of CFAO with Carrefour. This
will increase the business scopes for the company and will offer it an
extensive strategic planning to enter and sustain in the market on prolonged
basis (Fresh Plaza, 2013).
W
(Weakness): Carrefour has got just
one weakness with its reputation. It is the increased